Jalila Bouchareb, a Moroccan woman who has lived her entire life in the U.S, founded Amal Oils as she sought to incorporate her desire to combine her passion for natural Moroccan beauty products with her desire to support Moroccan women entrepreneurs in rural underserved areas. She frequently travels to Morocco and is very close to her roots.
Jalila first started Amal Oils with 100% Organic Argan Oil, a product that at the time was not yet recognized for its highly potent and beneficial characteristics in the US. Argan oil, widely used by women and men in Morocco for centuries, has been a part of Jalila's life since she was young. “Ever since I can remember I have used pure argan oil as part of my daily beauty ritual. I use it for everything - my baths, after my showers, on my hair, and on my face before I go to sleep. It is so versatile!" She established Amal Oils to share this wonderful product with you, in its pure and most natural form, and at the same time give back to the Moroccan women who harvest the argan trees and crack the argan nuts.
Jalila's hope and dreams are centered around sharing the wonderful, natural, undiscovered and pure products of Morocco with the world while making an impact on the lives of the Moroccan women entrepreneurs that help to make Amal Oils possible. Her undeniable enthusiasm for natural beauty, life and the advancement of women in Morocco is contagious.